Even with an established audience, the number of leads you get may still not be enough. Lead generation isn’t rocket science, but you have to know the best techniques.
Her are the top five lead generation methods successful online marketers have relied on for so long:
Day to day, you probably send so many emails. Did you know you can use this communication for promoting your business? Your recipients may already be aware of it, but they may have never actually checked what it’s all about. Add a link to your email signature and spread it around. This allows you to promote your product or service unobtrusively, and if you’ve already built a relationship with your email recipients, there’s a greater chance of them actually clicking your click.
We already know that blogging helps generate leads. But during times when we get so busy, we can forget why we’re blogging in the first place – to have a consistent web presence. It can indeed be tempting when the results are taking too long to show, but keep going anyway. Consistency is the name of the game. When you’ve built a following, you can begin to introduce call to actions.
About Page Optimization
One of the most effective ways of generating leads is simply to have an optimized About page. This is where people go when they want to know you or your products or services. This is also a perfect place to show your personality and to tell people that you are real and that you are passionate about what you do. A call to action here is a smart idea.
The Squint Test
So you’ve done pretty much all that you can possibly do, yet you haven’t achieved your lead generation targets. That could mean that your site still needs some improvement. The squint test is one of the crudest ways of knowing if your web pages are effective. Log on to your website and squint as you look at it. What was the first element of your design that got your attention? If it’s not your call to action, then that means your page does need improvement.
Social Media Activity
Finally, if you really want more leads, then you have to know where to find them. There are plenty of places, but it’s undeniable that social media is number one. Yes, create your own business page, promote it, fill it with great content and wait for the leads to come. “Wait” doesn’t actually mean you just sit there. You also need to seek out prospects by checking out their own feeds, profiles or pages. The more you know about them, the more you can come up with content that will make them interested.